Cleveland, Ohio (September 23, 2025) - Telos Alliance®, trusted global leader in broadcast audio for more than three decades, is pleased to announce a new role for well-known sales representative John Bisset.
After many years of serving radio broadcasters as Director of Western US Sales, Bisset is transitioning to a new Inside Sales position, where his expertise and industry connections will continue to benefit Telos Alliance clients prior to retirement.
“John’s impact on our customers and our company cannot be overstated,” said Marty Sacks, Executive Vice President of Sales, Marketing, and Strategy. “His industry knowledge, technical background, and personal connections have made him a trusted resource for engineers and broadcasters everywhere. We’re extremely happy that John will continue to share his insights in his new role, not only for clients West of the Mississippi, but for the entire U.S.”
Bisset is a familiar voice in the industry, known to many through his long-running "Workbench" column in Radio World. His decades of broadcast experience and reputation for practical, engineer-friendly advice have made him a go-to figure for stations seeking reliable guidance.
“I’ve really enjoyed my time in the field working directly with our customers, and I look forward to continuing those relationships in my new capacity,” said Bisset. “Telos Alliance has always been about serving broadcasters with the best technology and support, and I’m glad to keep being part of that mission - without the frequent-flyer miles!”
By moving into Inside Sales, Bisset will focus on strengthening Telos Alliance’s customer outreach and ensuring that stations across the country have direct access to the expertise they need. He begins his new role on November 1, 2025; he can be reached by e-mail at John.Bisset@telosalliance.com.
Press Contact
Clark Novak
Marketing Content Manager, Telos Alliance
+1 216 241 7225