Cleveland, Ohio (September 18, 2025) - Telos Alliance®, trusted global leader in broadcast audio for more than three decades, announces the promotion of Jim Armstrong to Senior Director of Sales for the U.S. and Canada, effective immediately.
Armstrong, a cornerstone of the Telos Alliance salesforce for nearly twenty years, most recently served as Director of Eastern U.S. Sales. In his new role, he will expand his responsibilities to serve customers throughout North America, focusing on the company’s Telos®, Omnia®, Axia®, 25-Seven®, and Telos Infinity® product families.
“Jim has a long track record of success and has built valuable ongoing relationships with our customers and channel partners over the years,” said Marty Sacks, Telos Alliance Executive Vice President of Sales, Marketing, and Strategy. “His deep industry knowledge, strong technical skills, and lifelong passion for broadcasting make Jim the perfect choice to lead our efforts across the entirety of the U.S. and Canada.”
Armstrong says his radio roots run deep and were established early in life. “Even as a kid, I knew that I wanted to work in broadcasting. Anytime we were in the car, my parents had WBZ on, and the radio was always playing in the kitchen of my Grandfather’s restaurant,” said Armstrong. “Listening to WRKO on my first transistor radio, making airchecks on a boombox in the ’80s, and taking a field trip to WBCN in Boston sealed the deal, and I still love it as much now as I did back then.”
Over his career, Armstrong worked at Boston-area radio stations on-air and in operations before pivoting to broadcast manufacturers, including Burk Technology, Gentner Communications, Klotz Digital, and SAS before joining Telos Alliance in 2006.
He can be reached by email at Jim.Armstrong@telosalliance.
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