Axia, WideOrbit partnership delivers fully-integrated radio automation

08 December 2009, Cleveland Ohio, USA

Axia Audio partner WideOrbit Inc. (www.wideorbit.com), a leading provider of business management software for Media companies, has announced that their WO Automation for Radio software now provides comprehensive integration with Axia AoIP routing systems.

The latest version of communicates directly with Axia Livewire™ IP-Audio routing networks and networked mixing consoles–streamlining operations, helping broadcasters lower installation costs and reduce hardware complexity. WideOrbit integrates seamlessly with Axia PathfinderPC® and the Axia IP-Audio Driver, as well as Axia Partner AudioScience’s 6585 Livewire audio card. WO Automation for Radio also provides a “VMix widget,” which enables Axia clients to control their Element console’s VMix configuration and faders directly from their WO Automation for Radioscreen.

“As clients of both WideOrbit and Axia Audio, our organization has seen first-hand the benefits of tightly integrating playout systems and audio networking infrastructure,” comments Dale Miller, President of West Virginia Radio and a member of the NAB Radio Board of Directors. “Reduced installation costs through the elimination of sound cards and router input ports, greater control of automation and network audio sources, and smoother day-to-day operations are just a few benefits of this enhanced interoperability.”

“Seamless integration with WideOrbit is a perfect example of why clients constantly tell us how easy it is to build studios with Axia,” says Axia vice president Marty Sacks. “After all, a network is no good unless it talks to other equipment. With over two dozen software and hardware partners so far, Axia networks give broadcasters a definite advantage that others just can’t offer.”

“WideOrbit is always looking for ways to reduce costs and streamline operations for our clients,” said Eric Mathewson, Founder and CEO of WideOrbit. “Our next generation integration with Axia enables a significant reduction in hardware investment and complexity for our radio automation clients.”

With over two dozen partners, Axia clients enjoy the ability to quickly and efficiently connect to everything from digital delivery systems to profanity delay units, codecs and phone systems using standard Ethernet, sending and receiving audio, machine control logic and program-associated data simultaneously using a single CAT-5 connection. A list of Axia partners offering products that work seamlessly with Axia IP-Audio networks can be found at www.AxiaAudio.com/partners/.

For more information, contact Clark Novak at Axia Audio by email at cnovak@AxiaAudio.com, or by phone at +1-216-241-7225.

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Axia, a Telos company, builds Ethernet-based professional IP-Audio products for broadcast, sound-reinforcement and commercial audio applications. Along with the popular Element modular console for on-air, commercial production, audio workstations and personal studios, Axia products include digital audio routers, DSP mixers and processors, and software for configuring, managing and interfacing networked audio systems.

WideOrbitis the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.