Voltair is the first and only product that actively monitors and displays watermark encoding quality based on program material, enabling programmers to simulate decoding quality in various listener environments and actively process the signal to optimize watermark encoding for ratings measurement based on adjustable parameters. Never before has such detailed insight into this critical process, or the ability to dynamically optimize it, been available to stations.
We're extremely proud of Voltair - from the great results our customers tell us they are seeing, to winning the Best of Show Award at NAB 2015! Voltair has certainly generated a lot of attention, and given the impact this new tool is having on our industry, we expect to see more. If you're having a hard time keeping up with it all, we've put together this quick reference to the recent press Voltair has received.
2/27/18: All Access: Nielsen, Bubba The Love Sponge Trade Motions Seeking To Block Evidence, Testimony At Trial
2/26/2018: Inside Radio: Bubba And Nielsen Try To Limit What Can Be Presented In Court.
4/7/17: Tom Taylor NOW: Spring NAB Show keeps up its reputation as a place for innovation.
3/8/2017: Tom Taylor NOW: "When we introduced Voltair..."
9/2/16: Inside Radio: Q&A: DAVID KANTOR, RADIO DIVISION CEO, RADIO ONE.
9/1/16: Radio & Television Business Report: Voltair: It Still Works, Even On eCBET
8/15/16: Radio: Telos Alliance Updates Voltair Software
8/15/16: Radio & Television Business Report: Controversial Voltair Processor Gets Software Update
7/22/16: Tom Taylor NOW: In a way, “This [Shazam product] is not revolutionary and new.”
7/13/16: Tom Taylor NOW: Consultant Randy Kabrich analyzies the D.C. and Baltimore markets
5/17/16: Tom Taylor NOW: Nielsen and George Flinn settle their dueling lawsuits over PPM
5/5/16: Radio Ink: Liggins Admits Voltair Improving Ratings
4/19/16: Tom Taylor NOW: Voltair will sell a “diagnostic-only” model
4/18/16: All Access: Voltair Debuts Diagnostic-Only Model At NAB
4/18/16: Radio Ink: What’s New With Voltair?
4/18/16: Tom Taylor NOW: Voltair has details (and pricing) of its new “data export license
4/7/16: Talkers: PPM Reliability Issue Re-Surfaces at Philadelphia Conference
4/5/16: Tom Taylor NOW: Voltair-distributor Telos Alliance is staging an NAB Show press conference
4/4/16: Radio InSights: Is Nielsen's PPM Making Radio Unlistenable?
4/1/16: NTS MediaOnline: “Pure Orwellian Double Speak”
4/1/16: Radio InSights: PPM Missed 1.4 Million Quarter-Hours of Radio...Sorry :(
3/31/16: Inside Radio: Nielsen AQH Rise Helps Some Formats More Than Others
3/31/16: Radio Ink: Nielsen Does A Little PR For PPM
3/31/16: Radio World: Nielsen Hails Impact of Enhanced CBET
3/31/16: Tom Taylor NOW: Nielsen reports 13% higher AQH audience in PPM markets, and credits enhanced CBET
3/29/16: All Access: Andrew Curran
3/28/16: Inside Radio: Best Mix for Nielsen and Voltair Still Up in the Air
3/28/16: Radio: Telos Alliance Says Voltair Still Makes a Difference in Ratings
3/28/16: Radio Ink: (AUDIO) The Full Dan Mason PPM Discussion
3/25/16: Radio & Television Business Report: Voltair Still Essential, 25-Seven Says
3/25/16: Media Confidential: Telos: Voltair Still Offers Ratings Advantage
3/25/16: NTS MediaOnline: Telos Alliance Says Voltair Still Boosts Ratings
3/25/16: Radio Ink: Telos CEO Not Backing Down
3/25/16: Radio Ink: Telos: Voltair Still Significantly Improves Ratings
3/25/16: Radio Ink: (VIDEO) Is Voltair Redundant? Is The Diary Better Than PPM?
3/25/16: Radio World: Telos Says Voltair Still Makes a Difference
3/24/16: Radio Ink: Nielsen Responds To Mason’s PPM Comments
3/24/16: Radio Ink: Mason: I Was Wrong About PPM
3/23/16: Radio Ink Live (via YouTube): Richard Harker at Radio Ink Hispanic Radio Conference 2016
1/4/2016: Tom Taylor NOW: Diary markets may get more attention from Nielsen Audio in 2016
12/10/15: Inside Radio: Nielsen Says Adding New Encoder To Voltair Won’t Mix
12/10/15: Tom Taylor NOW: The (Voltair-free) PPM’s are out for Canada…
12/9/15: Tom Taylor NOW: More takeaways from the 2016 Nielsen Client Conference in D.C. [more]
12/4/15: Tom Taylor NOW:New PPM in-station monitor is “a total redesign.”
12/2/15: Radio InSights: Nielsen's Enhanced PPM Encoder. Is it Voltair-Lite?
11/18/15: Tom Taylor NOW: Meet the new cop overseeing Voltair (and the radio/TV ratings) in Canada
11/13/15: Tom Taylor NOW: Entercom explains getting “full credit for the listening.”
11/2/15: Chicagoland Radio & Media: Will Chicago Radio Ratings Look Very Different Soon?
10/26/15: Tom Taylor NOW: Randy Kabrich says “Numeris quietly revealed the results” of their own “Enhanced CBET” test
10/22/15: Radio InSights: Did Nielsen Just Throw Arbitron Under the Bus?
10/20/15: NTS Media Online: IEEE Symposium Sees Nielsen Vs. Voltair … Again
10/19/15: Jaye Albright's Breakfast Blog: Nielsen’s Answer To Voltair
10/19/15: Radio InSights: Nielsen Brings Knife to Gun Fight
10/12/15: Mark Ramsay Media: Why Are You Trusting Your Ratings to Nielsen?
10/9/15: Tom Taylor NOW: So Nielsen tested its updated PPM software versus Voltair... [more]
10/7/15: Tom Taylor NOW: Nielsen’s next move: Can Nielsen wean radio off Voltair? Its “enhanced CBET” webinar is tomorrow.
10/6/15: Radio World: We Need Better PPM Field Tools
10/5/15: Tom Taylor NOW: Where does radio go after the Radio Show?
10/2/15: Radio: Nielsen Offers Its Own PPM Monitoring Solution
10/2/15: Tom Taylor NOW: Voltair might get some competition [more]
10/1/15: Radio: Steadman Says Voltair Strives for A+ Encoding
10/1/15: Radio World: Radio Show: The Latest on Voltair
10/1/15: Radio World: Radio Show: Orban Leader Not Pleased With Nielsen PPM Plan
10/1/15: Tom Taylor NOW: Day 2 of the Atlanta Radio Show brings presentations by Voltair creator 25-Seven and Nielsen
9/30/15: NTS Media Online: Will PPM And Voltair Rumble @ The Radio Show?
9/24/15: Tom Taylor NOW: Voltair and Nielsen make their presentations at the NAB/RAB Radio Show, one week from today [more]
9/23/15: Inside Radio: Voltair, Nielsen To Offer Competing Views
9/22/15: All Access: Nielsen Asks Stations To Disclose Audio Path Details, Changes
9/22/15: Tom Taylor NOW: Nielsen prepares to push back against Voltair
9/21/15: All Access: Voltair v2.0 Software Update Available Tomorrow
9/17/15: Radio InSights: Radio Continues Unprecedented Growth
9/16/15: Radio: Voltair 2.0 Announced by 25-Seven
9/14/15: Tom Taylor NOW: Latest (mostly Voltair-free) PPMs are in from Canada [more]
9/3/15: Broadcast Dialogue: The Untold Story of Voltair: A Look at How We Got Here
8/25/15: Radio World: Bob Orban Talks About Voltair
8/24/15: Radio: Where Should Voltair Be Located in a Station’s Air Chain?
8/20/15: Radio World: IEEE BTS to Hold Important Voltair Discussion
8/20/15: Tom Taylor NOW: Major League Baseball “is where a Voltair should really shine if there were any issues
8/19/15: All Access: It'll be Voltair vs. Nielsen at Two Separate Radio Show Events in Atlanta
8/18/15: Radio InSights: Will Nielsen Ban Voltair?
8/13/15: Tom Taylor NOW: Latest on Voltair – Atlanta Radio Show will feature separate presentations by Voltair and Nielsen
8/12/15: Inside Radio: “True Listening” At Issue For Nielsen
8/12/15: Radio InSights: Shocker! Radio is Growing!
8/12/15: RadioWorld: Voltair, Nielsen Will Be Topics at Fall Radio Show
8/12/15: Tom Taylor NOW: Lips are sealed, as Nielsen tries to line up participants in the D.C.-Baltimore PPM test [and more]
8/11/15: Tom Taylor NOW: PPM Test Surprise [and more]
8/10/15: All Access: Nielsen Testing Enhanced CBET In Two Markets
8/10/15: Radio InSights: The Twisted Logic of PPM's Defenders
8/10/15: Tom Taylor NOW: Nielsen is Testing PPM "enhancements" [and more]
8/7/15: Tom Taylor NOW: “Quite frankly, we missed the curve” on Voltair, says Radio One.
8/6/15: Paragon Media Strategies: Paragon Supports Third Party Review of Voltair
8/6/15: Radio InSights: Nielsen's Eric Cartman Moment: Respect My Authority!
8/5/15: Radio Ink: Liggins Says He Missed The Voltair Revolution
8/4/15: All Access: John Dickey
8/4/15: Media Village: Voltair and U.S. Radio Solves Nielsen's PPM Problem
8/4/15: Radio InSights: Nielsen to Radio: PPM is perfect. Now We’ll Fix It.
7/31/15: Tom Taylor NOW: Quote of the Day
7/31/15: Radio World: Paulus on Voltair: We Are the Client Here
7/31/15: Radio Ink: How To Conduct Your Own Voltair Test
7/30/15: Research Director Inc: To Voltair or not to Voltair, that is the question!
7/30/15: Radio InSights: Voltair from a Client's Perspective
7/30/15: Radio Ink: (AUDIO) Greenspan: Voltair Is Increasing Ratings
7/30/15: All Access: Research Director, Inc. Calls For Third-Party Review Of Voltair's Ratings Impact
7/30/15: All Access: Max Media's Dave Paulus Urges Big Radio Groups To Push Nielsen On Voltair
7/28/15: Tom Taylor NOW: Kurt Hanson wonders if Voltair is compensating for yearly drops in AQH ratings
7/28/15: Radio Ink Tank (Eric Rhoads' blog): A New Voltair Revolution
7/28/15: Paragon Media Strategies: "Nielsen Flunks Let's Make a Deal"
7/27/15: Tom Taylor NOW: Are You Smarter than a 5th Grader?
7/27/15: RAIN News: Kurt Hanson: The Voltair Controversy
7/27/15: Jaye Albright's Breakfast Blog: Analysis Paralysis
7/27/15: Inside Radio: Conflicting Conclusions On Voltair Ratings Impact
7/27/15: All Access: More Nielsen/Voltair Number Crunching From Randy Kabrich
7/24/15: Tom Taylor NOW: "Very few people cooperated [with Nielsen] on real-world tests" of Voltair. [and more]
7/24/15: Inside Radio: Orban Disputes Voltair Claims vs. Nielsen
7/24/15: All Access: In-Between Days
7/23/15: Radio Ink: Orban Urges Caution on Voltair
7/23/15: Tom Taylor NOW: Are PPM stations unplugging their Voltair boxes? No way. [and more]
7/23/15: Radio and Music Pros: 'Voltair... I Am Your Father...'
7/23/15: JacoBLOG: The End of Encode Gate?
7/23/15: FiveThirtyEight: Nielsen's Testing Hasn't Resolved the Radio Ratings Debate
7/22/15: Tom Taylor NOW: Nielsen stays hands-off with Voltair [and more]
7/22/15: RadioWorld: PPM/Voltair Debate Keeps People Talking
7/22/15: RadioWorld: Nielsen: “Nobody Should Be Interfering” With PPM Playing Field
7/22/15: Radio Ink: Programmer: We Were Betrayed by Nielsen
7/22/15: NTS Media Online: The PPM/Voltair Controversy: What’s Next?
7/21/15: adam r jacobson: Nielsen Audio Says No To Telos Alliance’s Voltair Processor
7/21/15: Inside Radio: MRC to Test Voltair Impact
7/21/15: Radio Ink Tank (Eric Rhoads' blog): The Voltair Call: Anti-Climactic
7/21/15: Radio Ink: Now It's Telos' Turn to Explain
7/21/15: Radio Ink: Why Did Nielsen Come Out Against Voltair?
7/21/15: RadioWorld: Nielsen "Reiterates Non Support" of Voltair, But Plans Improvements to PPM
7/21/15: Tom Taylor NOW: D-Day for Nielsen?
7/20/15: Inside Radio: 10 Questions Radio Should Ask Nielsen
7/20/15: Inside Radio: Nielsen Set to Break Its Voltair Silence
7/20/15: JacoBLOG: Voltaire to Nielsen: “Common sense is not so common.”
7/17/15: MediaPost: Nielsen Prepares To Address Voltair Radio Ratings Controversy
7/16/15: RadioWorld: Time for Nielsen to Go Public on Voltair
7/15/15: Tom Taylor NOW: Nielsen to hold a July 21 webinar titled “PPM Enhancements and Voltair testing update." [and more]
7/15/15: Radio Ink: A Tense Moment for Radio, Telos Voltair, and Nielsen
7/15/15: Engineering Radio: The Voltair
7/15/15: All Access: Nielsen Set To Address Voltair Controversy In Webinar
7/14/15: Tom Taylor NOW: From the Rumor Mill – Nielsen’s close to announcing its position on Voltair [and more]
7/10/15: Radio Ink: Five Things You Should Know About Voltair Now
7/9/15: NTS Media Online: Coinicidence, or Voltair?
7/7/15: Tom Taylor NOW: More guessing about Voltair, with today’s PPMs [and more]
7/7/15: Radio InSights: iHeart Stations Through the Roof. Is it Voltair?
7/6/15: JacoBLOG: "Do You Mean the French Philosopher?"
7/2/15: Inside Music Media: Nielsen PPM Lost 90% of Hannity's Listeners
7/1/15: Tom Taylor NOW: The 538 blog exhumes the cold-file case of the death of smooth jazz - Was PPM the killer? [and more]
6/30/15: FiveThirtyEight: Did Nielsen Kill the Radio Star?
6/25/15: Tom Taylor NOW: More on Voltair
6/25/25: Tom Taylor NOW: "We Know Who Used Voltair to Boost Spring PPM Ratings" in Canada, says Steve Kowch
6/25/15: Kowch Media: We Know Who Used Voltair to Boost Spring 2015 PPM Ratings
6/24/15: Tom Taylor NOW: Are higher ratings Voltair magic - or is it just seasonality? [and more]
6/24/15: RadioWorld: Blesser: How Radio Handles PPM Debate Will Influence Its Survival
6/23/15: Tom Taylor NOW: “The way the radio industry handles the Voltair controversy will influence its likelihood of surviving.”
6/23/15: TalkersTV: The State of Radio Ratings
6/23/15: RadioInfo: Telos Alliance’s Dr. Barry Blesser Explains Voltair’s Success
6/23/15: RadioInfo: Sean Hannity Moderates Blockbuster Panel on Audience Measurement at Talkers New York 2015
6/19/15: Radio World: Taking a Closer Look at PPM
6/19/15: Radio InSights: Voltair Case Study #3: Shares Nearly Double
6/19/15: NTS Media Online: Radio’s Ratings Reliability Is On The Line
6/19/15: NTS Media Online: Did Voltair Double Talk Show's Ratings?
6/19/15: All Access: Harker: Talk Station Raised Rating Share Almost 90% Using Voltair
6/19/15: Tom Taylor NOW: "Every day that goes by without a definite answer to questions about Voltair is crushing our industry." [and more]
6/18/15: Tom Taylor NOW: There's a danger with the Voltair question lingering in American radio [and more]
6/17/15: Tom Taylor NOW: Voltair – theoretically – may have greater impact on stations in Canada than the U.S. [and more]
6/17/15: All Access: Harker Research Asks, 'Is Blocking Voltair Fair?'
6/16/15: Southern Ontario/WNY Radio-TV Forum: The End of FM Stereo in Canada?
6/16/15: Tom Taylor NOW: Canada Lets the Air Out of Voltair [and more]
6/16/15: Radio InSights: PPM Flaws: It's About Fairness
6/15/15: Tom Taylor NOW: Voltair Use Curbed in Canada
6/15/15: Radio Ink: Voltair Outlawed in Canada
6/14/15: Radio InSights: Canada Bans Voltair Processor. Is US Next?
6/11/15: NTS Media Online: Is L.A. Station a Voltair "Miracle?"
6/10/15: Radio InSights: Up 69%! Better Product or Voltair?
6/5/15: Tom Taylor NOW: Telos says “We loaned a Voltair to Nielsen in January, and we’re still waiting. [and more]
6/5/15: NTS Media Online: Who’s to Blame for Radio’s PPM Problems?
6/3/15: RadioWorld: Voltair Discussed at Nielsen Audio Advisory Council Meeting
6/3/15: Radio InSights: Radio is to Blame for PPM Failures
6/3/15: Radio Ink: Still No Test Results from Nielsen on Voltair
5/31/15: DickTaylorBlog: What if the Problem isn't PPM?
5/27/15: Tom Taylor NOW: Eastlan Ratings cracks its first PPM market (with an unwitting assist from Voltair)
5/27/15: Radio InSights: Now We Know: Nielsen PPM Short-Changing Radio
5/26/15: All Access: Richard Harker
5/21/15: Radio Ink: Mum is the Word on Voltair
5/21/15: Inside Radio: Potential Impact of AQH Levels Scrutinized
5/21/15: Inside Radio: Voltair: PPM Savior or Ratings Snake Oil?
5/21/15: Tom Taylor NOW: The radio industry keeps trying to figure out how Voltair fits in
5/21/15: Tom Taylor NOW: Voltair developer is "actively working on other concepts, processes and add-ons."
5/19/15: RadioWorld: Five Questions: Geoff Steadman
5/14/15: Tom Taylor NOW: The debate over Voltair hasn’t gone away, even if it’s not public
5/14/15: Radio InSights: Everything You Know About PPM is Wrong
5/14/15: NTS Media Online: Is Your Competitor A Super Achiever? Wonder Why?
5/13/15: Radio Ink: Radio Ink Live Voltair Webinar
5/13/15: Radio Ink:Nielsen Must Fully Test Three Markets with Voltair
5/9/15: Radio Ink:Radio's Measurement is the Most Accurate
5/7/15: Radio InSights: The Myth of Minute by Minute and PPM Granularity
5/6/15: RadioWorld: Voltair Creates Drama
5/5/15: Radio INK: Why Nielsen Needs to Underwrite Voltair
5/1/15: NTS Media Online: Let's Talk About Voltair
4/30/15: This Week in Radio Tech: Audio Watermarking Technology Explained
4/30/15: NTS Media Online: Radio’s Watermarking Is A Complex Eco-System
4/29/15: Radio InSights: The Nielsen PPM Presentation You Need to Watch
4/27/15: Radio InSights: What's All the Fuss Over Voltair? How About $2 Billion?
4/27/15: DarrylParksBlog: Radio's PPM: "Voltair is not fair" Or is it?
4/24/15: Radio InSights: Did Arbitron Mislead RAB About PPM's Missing Listeners?
4/23/15: Research Business Daily Report: RBDR YouTube video
4/23/15: Tom Taylor NOW: The fuss over Voltair continues…
4/23/15: Radio INK: CEO Talks About Voltair's Popularity
4/23/15: Mark Ramsay Media: Too Much Fuss about Voltair
4/23/15: Inside Radio: Nielsen: ‘Good Progress’ on Web Ratings
4/22/15: Radio InSights: The Nielsen Press Release that Kills Voltair
4/22/15: Radio INK: Why Doesn't Nielsen Just Debunk Voltair?
4/22/15: Current: Inconsistent Nielsen Data Vexes Public Radio Stations and Inspires a Commercial Solution
4/20/15: Fybush.com: NERW 4/20/2015: An NAB Without Certainty
4/17/15: Radio InSights: Nielsen's PPM, Ethics, and Voltair
4/16/15: Paragon Media Strategies: The “Steroids Era” in Radio is Here
4/15/15: Radio InSights: The PPM Talk that Nielsen Should Have Given
4/14/15: RadioWorld: Trouble in PPM Town: The Thrill is Gone
4/14/15: Inside Radio: Reset of the Presets for Voltair
4/13/15: RadioWorld: Buzz Erupts Over Voltair
4/13/15: Radio InSights: At the NAB: Processing for PPM
4/13/15: Radio InSights: Now Media Rating Council to Dictate Audio Processing?
4/13/15: Media Confidential: Nielsen, Telos Alliance At Odds Over Hot Box
4/13/15: Inside Radio: Voltair Catches the Ear of the MRC
4/10/15: Tom Taylor NOW: PPM Wars
4/10/15: RadioWorld: PPM Encoding Issue Heats Up Prior to NAB Show
4/10/15: Radio InSights: Nielsen PPM Poo Hits the Fan
4/10/15: Radio INK: Harker Research: PPM Poo Hits The Fan
4/10/15: Inside Radio: Nielsen Puts Voltair Box to the Test
4/10/15: All Access: Nielsen And 25-Seven Systems Butt Heads Over Voltair Device
4/7/15: Inside Radio: Ratings-Boosting Box Sweeps PPM Markets
4/7/15: Inside Radio: Is PPM Technology Inherently Flawed?
4/1/15: RadioWorld: So How’s Your PPM?
3/26/15: All Access: 25-Seven Systems To Highlight Voltair At NAB 2015
3/25/2015: Radio: Telos Previews Slate of New Products