Radio stations spend tens of thousands of dollars and devote many hours to adjusting their on-air processing to create a unique, compelling, and consistent sound. If broadcasters and podcasters expect to capture listeners and monetize podcast on-demand content (in the $1B digital ad market), they must treat these files with the same care as live content, particularly when it comes to audio quality.
What do listeners complain about?
- Wildly varying levels within the same program, making it difficult to set and forget volume levels
- Lack of consistent loudness between content from different sources
- Lack of intelligibility, especially on portable devices and earbuds
- A generally poor audio experience compared with what listeners are used to on the radio
Join Telos Alliance's Mary Ann Seidler, Larry Deeds, and Graham Tudball as they demonstrate how podcasters can use Omnia audio processing to create a sound that builds excitement around podcasts on-demand, helps them stand out from the “noise” of the 1M+ podcasts that are now available, keeps listeners tuned in, and generates more digital ad revenue!
Those interested in attending the webinar can sign up here.
Director of Content, Telos Alliance