Extreme Reach Chooses Minnetonka Audio Cloud Based Loudness Plug-in October 02, 2018


Versatile Advertising Technology Platform Utilizes AudioTools Loudness Control Plug-in

New York, NY (October 2, 2018) - Extreme Reach, a pioneer and leader in TV and video advertising workflow solutions, is deploying the Telos Alliance TV Solutions Group’s  Minnetonka Audio loudness control software plug-in for their cloud-based operations. The AudioTools plug-in for Harmonic Promedia™ Carbon supports audio management for both television advertising and for all other video advertising media, including on-demand, streaming, and OTT applications that have undergone tremendous growth in recent years.

Extreme Reach offers a start-to-finish workflow for TV and video ads with talent and rights management. They had previously been using a custom variant of Minnetonka’s AudioTools plug-in for Harmonic Promedia™ Carbon, a media transcoding platform, to manage loudness for their transcoded media. The new solution makes use of an enhanced version of the plug-in that’s cloud-friendly, providing Extreme Reach with infinite scalability for future growth. The upgrade also eliminates a step in the transcoding process while providing seamless, accurate loudness control on all files.

“To build an improved, scalable solution for the future, we needed best-in-breed loudness management software that was also cloud-friendly,” says David Unsworth, VP of Technical Operations at Extreme Reach. “Telos Alliance TV Solutions Group’s engineering and sales teams worked with us to upgrade our cloud-based workflow using an enhanced version of Minnetonka Audio’s loudness plug-in for Harmonic Promedia™ Carbon, ensuring that we could scale up as required without spending more than we needed.”

“Since implementing the new cloud plug-in solution on the transcode servers which create our mezzanine files, the number of loudness-related issues our QC and Support team typically deals with has dropped to almost zero, significantly reducing the costs associated with this support,” adds Mr. Unsworth. “Every spot is processed with consistently accurate loudness.”

For more information, visit https://www.telosalliance.com/Minnetonka-Audio/Carbon.
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About The Telos Alliance
For three decades, the brands of the Telos Alliance have revolutionized radio and television by pioneering disruptive, cutting-edge audio technology with the goal of helping global networks and local stations produce better programming, improve audience engagement, and bolster ratings. The Telos Alliance is made up of six brands—Telos® Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven® Systems, and Minnetonka™ Audio—that raise the bar for quality and innovation in the radio and television industries. The Telos Alliance invented Audio over IP for broadcast and contributed time and resources to the effort that led to the AES67 standard. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, the Telos Alliance offers an industry-leading warranty and backs users' critical on-air needs with worldwide 24/7 round-the-clock support for all customers.

About Extreme Reach
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide.



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